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Written by
on 03 November 2010


First Aid Action – Choking

St John Ambulance have released their new campaign, ‘Popcorn’ to highlight about first aid set in a London cinema and the life saving benefits of first aid awareness. Accidents such as choking can occur anywhere, at any time and without the correct action taken, these accidents can be fatal.

Every year, 150,000 people die in situations where first aid could have saved them and St John Ambulance wants this to stop. Their hard-hitting, powerful campaign aims to raise awareness of this shocking fact and does so brilliantly.

For your free St John Ambulance first aid pocket guide text SAVE to 82727 or visit

About the author

David Cant is a Director at Veritas Consulting. The SME’s favourite go-to consultant for health and safety know-how. Bucket loads of experience. Fluent in practical advice. Solutionist with a brain you can pick. You can find him across social media on Twitter, Facebook and Linkedin.

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